The Vaillant Roadshow Mission 2024 was a direct response to new regulatory requirements in heating technology, in particular the German Buildings Energy Act (GEG). As a leading provider of heating, ventilation, and air-conditioning technology, Vaillant chose this mobile format to deliver hands-on support to trade partners on site. The goal of the roadshow was to familiarize installers with the new rules and train them to install future-proof technologies such as heat pumps and hybrid systems. Through direct exchange and the chance to experience the products live, Vaillant was able to prepare installers specifically for the challenges of the energy transition.

Our role in the Vaillant Roadshow Mission 2024 was to create the physical platform for the trainings and presentations and to support Vaillant with tour planning. To this end, we provided a SPACE3 and handled the conversion of the roadshow vehicle. The interior build-out was designed to function both as an exhibition space and a training center. With comprehensive branding, we ensured the mobile vehicle was not only functional but also consistently communicated Vaillant’s brand identity.

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