Kennametal launched a targeted roadshow to successfully position itself in the rapidly growing electric mobility market. As it was crucial for the world's leading manufacturer of cutting tools to present its expertise and specially developed solutions directly, a mobile format was chosen. The roadshow provided a unique platform to demonstrate high-tech tools and 3D-printed solutions for machining EV components live and show how customers can reduce their manufacturing costs and lead times. Kennametal relied on our partnership to implement this mission. We took care of the tour planning and delivered a custom-built FUTURIA roadshow truck, which we converted into a functional mobile workshop. Our services included the complete interior design, which made it possible to effectively showcase tool innovations such as the 3D-printed tool for stator housings, as well as the implementation of the branding. Thanks to this professional platform, Kennametal was able to strengthen its customer relationships through practical technical discussions and establish itself as an innovation driver in the industry.

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