Robots have triggered a fourth industrial revolution in recent

They are automating a wide variety of tasks in more and more companies. The new generations of robots are now being built to work alongside humans: they are lightweight, flexible and, above all, intuitive to operate. This makes the automation of production processes affordable even for small and medium-sized enterprises (SMEs).

Experience the world of robotics in a truck

In the truck belonging to market-leading robotics manufacturer Universal Robots (UR), visitors can now experience state-of-the-art technology for automating manufacturing processes up close. To make the advantages of robot technology tangible, the motto of the twelve-week roadshow through Germany, Austria and Switzerland is: touch and try.

It was created especially for manufacturing companies that want to make their production fit for the future. More than 80 cities are on the itinerary.

Live experience for users

Every visitor can program and operate a robot themselves in the Universal Robots show truck. It's child's play. You can also test working with your "new colleague" and be surprised at how flexible it is. The UR experts are of course on hand at every truck stop to answer questions and guarantee an individual solution for the user's needs.

Simply automated. Over 21,000 times

"Over 21,000 robots are successfully in use at our customers. We now have a full ten years of experience. I am very much looking forward to sharing this expertise with everyone interested in robotics during the roadshow."

– Helmut Schmid, Managing Director of Universal Robots (Germany) GmbH and General Manager Western Europe

Robotics truck powered by MOST

A medium-sized show truck was selected in collaboration with the customer for the roadshow, as it was important to ensure that the truck could safely reach all selected destinations without restrictions and be positioned in the best possible location. It was also important to be able to display the robot arms and accessories in a bright, friendly exhibition and presentation environment such as a mobile exhibition stand.&

MOST Roadshow Experts took care of installing the fully functional exhibits, including VR equipment for a deeper understanding of the UR products, as well as the branding inside and outside the truck.&

The press and social media campaign launched by Universal Robots in the run-up to the B2B roadshow, featuring the three robot arms, is likely to have stuck in the minds of many non-users as well.

"We at MOST are already looking forward to the next time when it's time to say: The robots are coming!"