Sporthilfe up close: tour truck to promote top-class sport

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Sporthilfe on tour: support for top-class sport
Across Germany in the tour truck
Sporthilfe Germany's "Your Name for Germany" tour brings Sporthilfe to the people. Wherever large numbers of sports enthusiasts gather for major sporting events, it promotes Sporthilfe sponsorship on site and gives everyone the opportunity to support young talent and top athletes as a "sponsor" for just three euros a month.
Until the Summer Olympics in London, the tour truck visited 20 to 30 locations throughout Germany each year. Stops at skiing and biathlon events, international football matches and Bundesliga games, handball matches and horse shows, motorsport events are planned, as are corporate events organised by national sponsors who have significantly increased their previous commitment to make the Sporthilfe Deutschland Tour possible.
"Three down, three up, three euros for Germany's young and top athletes."
The four national sponsors of Deutsche Sporthilfe — Lufthansa, Mercedes-Benz, Deutsche Telekom and Deutsche Bank — are offering top prizes for accurate goal wall shooters. For a fee of three euros, visitors can compete under the aforementioned motto and try their luck with six shots at the goal wall. As with the classic ZDF goal wall, shots are taken from a distance of seven metres, and the "goal opening" (diameter 55 cm) is the same as the original.


