At the speed of light through 13 countries

OSRAM, one of the world's leading lighting manufacturers, and the Rexel Group, a renowned French wholesale group for electrical installation accessories, were looking for a forward-looking and efficient roadshow solution to bring modern lighting technology closer to their customers under the motto "Efficient light on tour".

The two companies launched their roadshow with two vehicles, which enabled them to achieve their goal at "light speed" and in a cost-efficient manner at 68 locations in 13 European countries: The tour started in Berlin and ended in England.

Mobility meets efficiency

The two FUTURIA Boxx presentation vehicles made it possible to implement the ambitious roadshow schedule. The compact and manoeuvrable information vehicle with its lightweight construction and aerodynamic cab design stands for maximum efficiency and is ready for use in just a few minutes.

The Boxx's spacious integral box body not only offers optimally configurable exterior surfaces for branding, but also a generous interior space of 11 m², which allowed the various lighting technologies and light sources to be clearly demonstrated.

Invitation to the "Experience"

An invitingly wide entrance area allowed customers to enter the mobile exhibition in style, in keeping with the slogan used:

"It's more than light: It's an invitation."