The AEG Experience & Training Tour is a mobile platform designed to bring AEG’s latest kitchen expertise and innovations directly to retailers. Since it is often difficult for kitchen planners and sales staff to take time off for multi-day training sessions, the tour enables hands-on, interactive training sessions right on-site.

The focus is on AEG’s most innovative kitchen lines, which combine cutting-edge technology with intuitive operation and smart AI features. The success of the tour was so impressive that after just one year, AEG launched a second Promostar unit to meet the growing demand.

We were the partner responsible for realizing this mobile brand experience. Our contribution included providing the vehicles and carrying out the complete interior construction to stage the kitchen appliances. The special advantages of the Promostar — such as its low interior floor height of only 60 cm, creating an inviting, barrier-free atmosphere, and its completely level floor without protruding wheel arches, allowing maximum flexibility in showroom design — provided the perfect foundation for this project.

Our service was rounded off by the professional implementation of the branding, giving the trucks a distinctive and unmistakable appearance.

https://www.electroluxgroup.com/en/news/innovation-zum-anfassen-aeg-experience-training-tour-durch-deutschland-und-osterreich/

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