Huawei focuses on mobile product presentation.

Huawei is known worldwide as a provider of information technology and telecommunications solutions. The Chinese company offers network infrastructure, cloud computing solutions and end devices such as smartphones and tablet PCs, among other things.

To showcase its latest tablet and smartphone models, Huawei is embarking on a roadshow lasting several months and presenting its latest products live with the CUBE exhibition and information trailer. The company is thus continuing to follow the trend of bringing end users closer to its products through live communication and live experiences.

Successful use in the consumer and B2B sectors

The trailer, with its eye-catching, elegant cube design, is positioned in public places and in front of electronics stores and, when assembled, offers a spacious, covered area. As an inviting information stand, it allows customers and interested parties to familiarise themselves with the new product models at their leisure and try them out.

This allows end users to experience for themselves how using a new dual camera in a smartphone changes their perspective.

The CUBE- trailer is not only successful for Huawei in the consumer sector. Thanks to pull-out walls, it can be used as a self-contained room for mobile employee training by electrical retailers. The information trailer is therefore the ideal vehicle solution for both B2C and B2B applications.

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