Even in this age of digitalisation, personal contact with customers and partners remains as important as ever for LEDVANCE. But what is the best way to facilitate direct communication? And how can we ensure that customers across Europe get to know the company and its products even better? The answer to these questions is a mobile lighting experience – Welcome to the LEDVANCE Truck.

The mission

The idea of putting LEDVANCE on the road opened up completely new possibilities for the company. It all began in a certain yearA small project quickly developed into a large-scale roadshow spanning several years, with hundreds of stops already made to date.

The targets include wholesalers, processors, trade fairs and numerous other events in almost every country in Europe. The truck carries the entire LEDVANCE LED product range – from ceiling spotlights to linear light strips for indoor and outdoor use, for private homes and commercial applications.

Road trip with consistently high acceptance

The audience in the mobile LEDVANCE showroom, which is mostly made up of installers, is also regularly joined by architects and designers. The roadshow therefore also attracts experts from various disciplines.

"Visitors ask lots of questions and engage in expert discussions"

says Roland Brüning, a permanent member of the MOST truck manager crew.

One thing strikes him in particular:

"All the visitors wanted to pick up the products and inspect them more closely."

In fact, visitor interest is so great that Brüning has to check repeatedly before driving to the next stop to make sure that all products are safely stowed away.

A new experience every time

Speaking of fascinating products: Of course, the FUTURIA Boxx showroom gets a new interior design with all the latest innovations every year, and the highly eye-catching layout of the exterior branding is updated. a new interior design with all the latest innovations, and the highly eye-catching layout of the exterior branding is also updated.

Follow the tour online

For anyone who hasn't yet had a chance to visit the LEDVANCE truck : The tour is documented on the social media platforms Facebook, Twitter and Instagram.

You can also experience the tour virtually under the hashtag #LEDVANCEtruck you can also experience the tour virtually.