Spelsberg’s mobile roadshow tour, organized by the leading manufacturer of electrical enclosures, was a strategic response to changing communication opportunities. With direct interaction at trade fairs restricted, the company decided to present its products and innovations in a mobile showroom. The goal was to reestablish and strengthen personal contact with customers, trade partners, and installers. This format made it possible to showcase products in a tangible way and offer on-site, hands-on consultations and training sessions.

We supported this important project as a partner and were responsible for the technical and design implementation. Our work included providing a FUTURIA Boxx, which we converted into a functional mobile showroom. This involved the complete interior build-out, enabling professional product presentation and workspace for training sessions. Additionally, we handled the full vehicle wrapping to ensure a professional and recognizable brand appearance. Through these efforts, we created the perfect platform for Spelsberg to strengthen its relationships with customers and partners.

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