Refrigeration and heating technology became Bitzer's entrepreneurial passion. Innovative products and services create the perfect climate in indoor spaces and means of transport – ensuring that food stays optimally fresh. As the market leader in compressor technology, Bitzer attaches great importance to precision.

The invisible becomes tangible and visible in the Promostar!

The IQ Truck is a real eye-catcher on the roads and will be stopping at ten destinations over a period of three weeks. The Promostar showcases the values of the Bitzer company: protection, monitoring, recording, analysis, visualization – that's what it's all about! Naturally, these topics are presented to customers in an exciting way. Intelligent products such as BITZER compressors and other components are presented. The Promostar model allows service and commissioning situations to be simulated perfectly, enabling visitors to take a closer look at how everything works.

The show truck looks great both inside and out, and its simple yet striking white and green branding immediately catches the eye.

The sleek and agile semi-trailer truck is ideal for presenting Bitzer products. The PROMOSTAR model family also offers a wide range of options for a customized presentation to the target group, such as optional glazing.