The "Be Extraordinary" tour

Bentley's "Be extraordinary" tour has now arrived in the Middle East. There, the British luxury brand is presenting itself to its discerning customers in line with its principles of combining luxury with performance.&As part of an extensive global event, the "Be extraordinary" tour kicked off in the Middle East with a visit to the international financial district in Dubai. Current and potential Bentley owners in Saudi Arabia, Qatar and Kuwait can look forward to the tour, which will arrive in their countries before it concludes.

Exclusive models and driving experiences

A wide range of Bentleys will be on display, from the Continental to the Flying Spur and Mulsanne to the groundbreaking Bentayga SUV. Visitors will be able to test drive the models from the best possible position: the handcrafted leather seats. Test drives will also give customers the opportunity to experience the outstanding performance and unrivalled luxury for which Bentley is renowned.

Innovation meets individuality

Guests on the "Be extraordinary" tour can also experience how their boldest visions of automotive engineering can become reality with the help of impressive facial recognition software: the Inspiration App.

the app measures the user's micro-expressions and uses state-of-the-art technology to calculate their attitude and lifestyle through visual stimuli.

The app then uses these results to create the user's dream car – including various colour options for the exterior, customised seats and a range of colours for the interior and veneer.

Statement from the brand boss

"The Be extraordinary tour is an experience that should be savoured to the full. We offer our customers the best of Bentley, from the thrill of driving the Continental GT to the pure luxury and performance of the Mulsanne,"

said Robin Peel, International Marketing and Communications Director.

Perfect equipment for extreme conditions

The Extraordinary Tour in the Middle East is accompanied by a GIANT semi-trailer, which has been specially built for use in hot regions with powerful air conditioning and additional insulation. The GIANT.NE is used as a mobile lounge on site – naturally furnished in the same design as the Bentley showrooms.

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