Reebok has always believed in the positive power of fitness – today more than ever. The fitness world is changing: what was often an individual activity is becoming a collective movement. Fitness is increasingly seen as a lifestyle and an expression of one's personality. The perception of fitness and the way people define themselves through exercise has changed fundamentally.

Since spring, Reebok has been on the road with a FUTURIA show truck and a FUTURIA Boxx from MOST, presenting its new fitness collection at events and in city centres.

The vehicles impress with their lightweight construction, aerodynamic design and well-thought-out interior.

LED-backlit product display systems and stylish wall designs make the Reebok trucks a real brand experience.

The Reebok semi-trailer offers a special highlight: the roof serves as a visible stage for fitness and dance acts at a height of four metres.

Safety is ensured by a balustrade made of steel cables – for spectacular performances with a view.

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