McDonald's has thousands of restaurants in over 100 countries worldwide and has created the most successful restaurant concept in terms of international sales.

Reading as an experience – on the road with the reading truck

For the big McDonald's reading tour, a truck from MOST travelled across Germany to well-known public places where families with children were invited to listen to exciting stories from famous children's books.

In addition to adventurous novels, prominent readers and authors such as Oliver Pocher and Jimi Blue Ochsenknecht delighted the young listeners with humour and entertainment.

A truck as a mobile reading stage

The large, colourfully decorated "reading truck" with its terrace-like viewing platforms offered plenty of seating for the large number of young visitors. The low interior floor height and all-round glazing of the PROMOSTAR mini semi-trailer truck created a particularly inviting and child-friendly atmosphere.&

Passers-by also had the opportunity to see the celebrity guests reading aloud in the truck – an experience for the whole family.

Thanks to the professional design and implementation by the agency commissioned by McDonald's, the charming roadshow campaign was a complete success.

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