Reading tour with truck invites you to listen

Branche
Dientleistung und Beratung
Fahrzeug
PROMOSTAR
Teilen:

Stories, stars and beaming children's eyes

McDonald's reading tour delights families throughout Germany

McDonald's has thousands of restaurants in over 100 countries worldwide and has created the most successful restaurant concept in terms of international sales.

Reading as an experience – on the road with the reading truck

For the big McDonald's reading tour, a truck from MOST travelled across Germany to well-known public places where families with children were invited to listen to exciting stories from famous children's books.

In addition to adventurous novels, prominent readers and authors such as Oliver Pocher and Jimi Blue Ochsenknecht delighted the young listeners with humour and entertainment.

A truck as a mobile reading stage

The large, colourfully decorated "reading truck" with its terrace-like viewing platforms offered plenty of seating for the large number of young visitors. The low interior floor height and all-round glazing of the PROMOSTAR mini semi-trailer truck created a particularly inviting and child-friendly atmosphere.&

Passers-by also had the opportunity to see the celebrity guests reading aloud in the truck – an experience for the whole family.

Thanks to the professional design and implementation by the agency commissioned by McDonald's, the charming roadshow campaign was a complete success.

ZEISS Dental
Häwa on tour!
Sparkassen-Truck
Die Roboter kommen
Willkommen im LEDVANCE Truck
Digitalisierung in Mecklenburg-Vorpommern
ERGO schickt „Tower on Tour“
ABB
REHAU
BMW Roadshow Griechenland
Citibank
Reebok on tour
NIKE — Es läuft
Samsung
Deutsche Sporthilfe
Bosch Eletrowerkzeuge
SCHÜCO, Europa
VAT Vakuumventile
"Verändere Deine Perspektive"
OSRAM-Rexel Hospitality Lighting Roadshow
GROHE Professional
Hewlett-Packard on tour
Hultafors Group on tour
HUBER+SUHNER
McDonalds
ENTEGA Infomobil
STRIEBEL & JOHN
Murrelektronik
Treffpunkt PROMOSTARs beim BIKE Festival in Riva
GARDENA Show-Truck unterwegs
BENTLEY
Dale Carnegie Training vor Ort
Roadshow mit “Waterchallenge”
Der Rosenbauer Showtruck
Das GEBAG-Wohnzimmer
Anfassen und Erleben
Roadshow für Schmierstoffexperten