The roadshow of Horsch, a renowned manufacturer of agricultural technology, which toured Europe under the motto ‘40 Years of Innovation’.

As Horsch considered the direct presentation of its machines and technologies on site to be crucial, the company decided to organise a mobile roadshow in cooperation with its distribution partners.

The show truck served as a central point of contact where visitors could learn about Horsch's history of innovation and production sites.

Another focus was on presenting digital solutions in the field of intelligence in order to demonstrate modern technologies to farmers and partners in a practical way.

Horsch relied on our expertise for the successful implementation of the roadshow for the second time. We took care of the strategic tour planning and provided a SPACE3 show truck specially converted for this purpose. From the design of the interior to the final branding, we ensured that the vehicle was perfectly tailored to Horsch's needs.

Our services enabled a comprehensive product presentation and technical discussions to be held in a professional and mobile environment, thereby strengthening customer relationships in the long term.

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