GROHE Professional has been supporting its specialist partners in the sanitary sector for many years with comprehensive service and well-designed products. The company is now expanding its commitment.&

The new edition of the Work Smarter Tour will take GROHE Professional to even more locations across Europe. Four mobile showrooms and training centres are hitting the road to provide information about selected products and services.

The roadshow schedule already includes 450 booked stops in 17 countries.

Even closer to specialist partners

Work Smarter has already toured Europe with great success. Around 4,000 interested visitors in seven countries visited the mobile exhibition and training areas and obtained comprehensive information about GROHE Professional.

A good reason to expand the tour.

The Work Smarter Tour covers all areas of the professional sector – from sanitary systems, rear wall technology, special fittings, connection and safety technology to new products and classics from the kitchen, bathroom and spa.

The rooms in the trucks are equipped with touchscreens, monitors, information walls and pre-installed products. The contact persons are a GROHE sales specialist and a trainer who demonstrates how easy it is to install the products.

The campaign is supported by advertising and POS materials to announce it in the cities visited.</blockquote><h4 id="">Further growth for the industry's largest bonus programme

The focus is also on GROHE SMART – the free bonus programme where every purchase counts. Following its success in German-speaking countries, the programme has been expanded to numerous other countries, including the Netherlands, Belgium, France, Spain, Italy, Poland, Pakistan and Sweden. With 12,000 members, GROHE SMART is the largest bonus programme in the European sanitary industry.&

One factor in its success is its ease of use: Specialist partners register at http://www.grohesmart.com, scan QR codes on GROHE packaging with the SMART Reader app and collect points. These can be redeemed via the website or app for attractive rewards – from cordless screwdrivers to digital cameras.

Members receive extra bonuses during special promotions and are always kept up to date via the SMART newsletter.

Clear focus on specialist partners

This expanded commitment shows that GROHE Professional will continue to tailor its offering to the needs of its partners in the sanitary industry.

Partnership with MOST

MOST is delighted to be working with GROHE, another established supplier in the industry, and wishes the Work Smarter Tour continued success.

‍