SodaStream launches awareness campaign

Drinking water is one of the most strictly controlled foods in Germany and is renowned for its first-class quality in this country. Against this backdrop alone, buying bottled water is completely unnecessary, not only for economic reasons or in terms of sustainable beverage supply, but also in terms of taste and convenience.&

To raise awareness of this among the general public, the world's leading sparkling water maker manufacturer SodaStream is launching an information campaign and touring Germany with its mobile information stand. Environmental festivals, water sports events and street festivals are on the list.

Amazing comparison test

In the "Water Challenge", the public can test for themselves whether they can taste a difference between sparkling tap water and bottled water.

"Many of our customers tell us that they think tap water tastes much better than conventional mineral water."

– Martin Plothe, Marketing Manager SodaStream Germany/Austria&

During the test, visitors to the information stand blind taste test sparkling water made with SodaStream, regional mineral water, discount mineral water and a nationally distributed brand.&

But it's not just the excellent quality of German tap water that speaks for SodaStream. Those who switch to tap water can save thousands of disposable PET bottles a year, which are one of the biggest environmental problems of our time. In Germany alone, 17 billion disposable bottles are thrown away every year. What's more, you save yourself the hassle of lugging around six-packs and crates of drinks.

Mobile promotional stand that can be lowered

The event agency PIE five, which specialises in consumer promotion, chose the CUBE.FE from MOST because the trailer not only offers plenty of space inside, but can also be lowered completely to the ground. With its " " base and large openings, it looks particularly inviting and is therefore ideal as a consultation and sales stand.

This also includes generous lighting of the promotional area with eight high-performance LED light panels in the double ceiling and a front wall for integrated monitors and cable routing.

Whether for rent or purchase: With this professional equipment, the CUBE.FE clearly stands out from simple trailers as a mobile promotion and sales stand and offers real, meaningful added value at the place of use.</blockquote>