Shell takes product training to the road with emotion

Shell is supporting independent car dealerships and workshops in Germany and France with a roadshow to help them increase their sales of lubricants. To this end, Shell is visiting parts wholesalers with a sporty show truck that can be transformed into an exhibition pavilion in no time at all.&On site, the Shell roadshow team will present new marketing arguments and strategies to trade visitors and employees. In addition to detailed product information, Shell will also give visitors to the truck an insight into future developments in the oil business.

Lubricant professionals benefit from the show truck

Nowadays, neither wholesalers nor, in particular, automotive workshops themselves can spare a single employee from the workshop or sales for a whole day of training.

That's why the Shell Innovation Truck goes directly to the hotspots as a contact point for automotive professionals or directly to their company premises.

For lubricant customers, this means enormous time savings in providing their own employees with new product information first-hand – and a welcome change for the employees themselves.

Pure emotion on a grand tour

With its highly eye-catching full-size branding, the PROMOSTAR show truck is on the road for Shell and also offers plenty of excitement inside.

In addition to training exhibits and product presentations, an F1 racing simulator provides a live experience and excitement.

Here, visitors can compete against each other at every "pit stop". The winners receive prizes from the Shell Formula 1 collection – including an emotional connection to the brand.

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