With their “Skincare Safari,” Drunk Elephant and Douglas launched a joint roadshow, the first pop-up truck of its kind to tour across Germany. From October 9 to 23, 2023, the mobile showroom stopped in eleven cities to offer customers a special “City Safari Tour.” The focus of the event was Drunk Elephant’s philosophy of creating products without irritating or skin-damaging ingredients. Visitors were able to experience the latest innovations live and mix their own personalized “skincare smoothie” at a smoothie station.

MOST was the partner that brought this unique brand world to the streets. We provided the vehicle, which we converted into a pop-up truck according to the client’s exact specifications. Our work included the complete interior build-out to stage the products and experience stations, as well as the professional wrapping in the brand’s distinctive design. The result was the perfect mobile ambassador, convincingly bringing Drunk Elephant’s philosophy to life.

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