SONY staged an eye-catching presentation of the new Vaio generation at large shopping centres. The 14-metre-long show truck was accompanied by two particularly striking race trikes: 335 tyres with 20-inch rims on the rear axle reduce wheel spin, and the sound is reminiscent of a Ferrari. But that's not all: the trikes have stylish trailers in the same colour attached to them. The "MOST Riders" with their silver helmets and mohawks look like they're from another world. The Madrid-based agency Commando Quattro was responsible for organising the tour.