The Inspiration Range Tour with futuristic trucks

On 8 October, Electrolux, a premium manufacturer of household appliances, kicked off its six-week roadshow across Germany and Austria with two FUTURIA show trucks. On board the spacious semi-trailers, Electrolux presented a selection of new high-quality and convenient kitchen appliances that were developed specifically for professional chefs and have now been adapted for end consumers. In keeping with the premium class of the appliances, Electrolux opted for the new FUTURIA truck generation from MOST. With their impressive design, the FUTURIA trucks underline Electrolux's commitment to innovation. Over several days and several times a day, dealers were able to experience the new Inspiration Range up close in the immediate vicinity of their company headquarters. During the entertaining presentations, the special features and functions of the new appliances were explained in detail. "For household appliances that are such an integral part of our lives, there is nothing better than experiencing them live. This concept has proven successful over the past years. Dealers can learn everything they need to know for successful consultations without having to travel long distances," says Christine Maginot-Rohde, Head of Electrolux Forum and Product Training. Electrolux – one of the world's leading manufacturers of innovative domestic appliances for private and commercial use – sells over 40 million products in 150 countries every year.