20 years of love for nature

With a great deal of pioneering spirit and courage, Naturaplan, Switzerland's most innovative organic brand, was launched exactly 20 years ago in partnership with Bio Suisse. Two decades later, almost every second organic product in Switzerland is bought at Coop, and organic food has become almost a matter of course in the country. Coop celebrated Naturaplan's 20th anniversary in a variety of ways. For example, with the Naturaplan truck, which toured throughout Switzerland to all Coop shopping centres in more than 100 locations. The interactive exhibition inspired visitors to engage with nature in a variety of fun and playful ways. Thanks to the extraordinary full wrap, the truck was transformed into a mobile barn with an eye-catching natural look, inviting young and old alike to come and play. The nine play stations sparked enthusiasm for nature in a variety of playful ways and encouraged visitors to dance and move around. Fascinating questions about flora and fauna are answered in a way that can be felt, smelled and heard, and a photo booth allows everyone to show what they love about nature in their own personal way. A PROMOSTAR semi-trailer truck from MOST was the ideal mobile communication platform for the campaign due to its lightweight and manoeuvrable design, perfect for people who love and will continue to love organic products.