The MBA Group is one of Europe's leading manufacturers and marketers of corporate and sportswear. With a comprehensive full-service offering – from consulting and design to production, logistics and warehousing to product photography, catalogue production and shop design – MBA provides professional and comprehensive support to well-known brands.

Racing merchandising with style

Under the label MBA-Sport the company sells exclusive collections from the world of motorsport, including popular series on Michael Schumacher and Ayrton Senna, as well as fan merchandise from renowned football clubs such as FC Barcelona.

To sell the coveted Ayrton Senna collectionMBA-Sport was looking for a mobile shop that could be set up quickly and used at all major race tracks in Europe.

PROMOSTAR becomes a mobile fan shop

The choice fell on the PROMOSTAR semi-trailer from MOST, which, with its large side opening, a 60 cm high platform without wheel arches and a five-metre wide, high-quality staircase, offers a particularly inviting presentation area for end consumers.&The pictures of the first use of the "Ayrton Senna Official Shop" at the Formula 1 race in Barcelona impressively demonstrate how elegantly and professionally brands can be presented in a mobile pop-up store.

We congratulate MBA-Sport on this successful show truck concept and wish them all the best on the road!

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