MOST is designing and building a stylish promotional trailer and all the interior fittings for the Nike and Apple collaboration.

Running shoes from the new Nike+ range are on board and can be tested immediately. An instructor shows runners the advantages and how to use the combination of shoes with embedded chips.

The running programme and results are later read out via iPod.

The promotional trailer is equipped with a 30-inch Mac, two iPod HiFi units and a self-standing terminal.

"Chip tuning for running shoes" – technology that analyses movement and motivates.