The 2011/2012 coffee enjoyment roadshow

The roadshow, which was organised for the second time by the more than 100-year-old family-owned company Melitta, was a great success. The Coffee Enjoyment Roadshow, which lasted almost eight weeks, kicked off at the IFA in Berlin. Here, retailers and end consumers had the opportunity to experience first-hand the latest innovations in the field of fully automatic coffee machines, such as the Caffeo Gourmet and the Caffeo CL fully automatic machines. Melitta is staging the roadshow with two information vehicles from MOST's innovative FUTURIA Boxx series, which are ensuring optimum attention at POS locations throughout Germany. In addition to its futuristic design and extremely fast setup, the FUTURIA Boxx impresses above all with its generous exhibition space. Thanks to a partition wall with a door inside, the vehicle offers both a separate B2B area and an open B2C area. To ensure that the vehicle looks friendly and inviting in all weather conditions, the glazing along the entrance area can also be opened completely. Melitta brings modern coffee enjoyment to the streets – MOST uses this example to show how innovative and impressive such a campaign can be implemented . The Berlin-based agency New Line Communication is once again responsible for the successful realisation of the project.