The business directory on an adventure tour

The Yellow Pages business directory is hitting the road in style with its bright yellow "adventure truck". At festivals and city celebrations throughout Germany, visitors of all ages can experience the entire Yellow Pages brand world in all its media forms – because Yellow Pages is available "as a book, on the web or as an app". In a relaxed atmosphere, there is a wealth of information, good advice and fun games for the whole family. Attractive prizes await participants in the interactive Yellow Pages quiz, while younger guests can enjoy a face-painting tent, a painting corner and a bouncy castle. Visitors will also receive a souvenir photo taken directly in the truck. At a total of three interactive information terminals, visitors can experience Yellow Pages live as a book, on the web or as an app, or download the app directly to their smartphones. At the Duckstein Festival in Kiel, the publisher donated 1 euro to Johanniter-Unfall-Hilfe e.V. for every copy of a Yellow Pages book distributed.